TRU-ROLL™, a division of Advanced Entertainment Technology, designs and manufactures standard and customized theatrical rigging systems, drapery, and track for the theatre, theme park, casino, hospitality and motion picture industries as well as school and university theatres, auditoriums, churches and other places of assembly.

TRU-ROLL, provides Theatrical Equipment, Hardware and Services throughout North, Central and South America, Asia and Europe.

Performance Industry lines of equipment include heavy and medium duty curved and straight manual and motorized drapery track, high quality theatrical rigging, computerized rigging control systems, motorized drum and lineshaft winches, self-climbers, stage drapery, scenic drops, motion picture projection screens and automated adjustable screen masking systems.

TRU-ROLL, and Advanced Entertainment Technology are located in Monrovia, California.