Rodrigo Lacerda Appointed President of ParexLahabra, Inc.

  Subscribe to FREE newsletter  Sep 19, 2009

ParexLahabra, the parent company of leading building material brands; Parex, LaHabra, El Rey Stucco, Teifs, Mer-Krete and Mer-Ko, today announced that Rodrigo Lacerda has been named president of the company effective October 1, 2009. Lacerda replaces Francois Bouan who retires on September 30, 2009.

“Among the multiple responsibilities of managing a company one should not be minimized, the successful transfer of those responsibilities to a new President,” said Francois Bouan current president of ParexLahabra. “I have known Rodrigo since he joined ParexGroup in 2000. His experiences in managing and expanding our Brazilian subsidiary and later developing the presence of ParexGroup worldwide made him the best candidate. I am confident Rodrigo will rapidly earn trust in the industry, and with new ideas and tools lead ParexLahabra into another era of growth and success.”

Lacerda, began his career as a Quality/ISO Consultant for the largest producer of ceramic tile in Brazil and quickly advanced to HR manager and ultimately as the CEO of the tile adhesives division. He accepted the CEO position of Parex Brazil in 2000, where he transformed a regional one-plant company to the third largest producer of tile adhesives in Brazil. Parex Brazil now operates 7 manufacturing facilities with sales of over 70 million dollars. In 2006 he was promoted to Vice President of International Development, responsible all acquisitions of the ParexGroup and relocated from Brazil to company headquarters in France. Lacerda, is an electrical engineer by trade and holds an MBA in General Management. “I'm very excited in joining the ParexLahabra team to help build the future of this company in the United States.” Lacerda commented. Focus on innovation, outstanding customer service, and added value products and services will be the backbone of our leadership. Our team will be working hard to deliver those core values every day in each one of the product segments we are present in." About ParexLahabra Inc. ParexLahabra Inc. is the US based parent company of leading building material brands; Parex, La Habra Stucco, El Rey Stucco, Teifs, Mer-Krete and Mer-Ko. The product lines of ParexLahabra Inc. are designed for the, new/retrofit, construction of commercial, institutional and residential buildings. The 2002, ISO 9001-2000 certification of Parex helped to substantiate ParexLahabra Inc. as a leader in the building materials industry with over 80 years of combined experience in the US construction industry. For more information regarding ParexLahabra visit

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