News Unveils a New Look

  Subscribe to FREE newsletter  Dec 15, 2009

ParexLahabra, the parent company of leading building material brands; Parex, LaHabra , El Rey Stucco, Teifs, and MerKrete Systems, has announced the launch of the new website.

The new website features expanded content, incorporates colors and graphics and completely new navigational tools. The redesigned site aims to provide users with a clean uncluttered environment allowing users quicker access to the key information they are after.
"We went to our primary users for feedback on our current site. Based on this feedback we were able to develop a site that not only met the needs of our users but also exceeded their expectations" said Quenton Roehricht, Parex Brand Manager.

"The new was designed and programmed with the latest Web 2.0 technologies to provide fast and accurate information for today's EIFS and Stucco pros,” said Alan Wickstrom, President/CEO of BuildingOnline. “From the dynamic Product Selector, and customizable Submittal Package programs, to the Automatic LEED letter generator, our goal was to provide for clean design and an easy-to-use navigation/search functions to make finding and using this information readily accessible to all pros 24/7."

"As a leading EIFS provider, we realize that users need to access the information they seek quickly,” said Mr. Roehricht. “This is especially true for audiences that are new to EIFS as an exterior cladding. With this new website we have been able to accomplish this and more."

About ParexLahabra Inc.

ParexLahabra Inc. is the US based parent company of leading building material brands; Parex, LaHabra, El Rey Stucco, Teifs, and MerKrete Systems. The product lines of ParexLahabra Inc. are designed for the construction of commercial, institutional and residential buildings. The 2002, ISO 9001-2000 certification of Parex helped to substantiate ParexLahabra as a leader in the building materials industry with over 80 years of combined experience. For more information regarding ParexLahabra visit

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